Building a financial and family legacy doesn’t just happen. It’s the result of a clear and well-executed wealth plan.
As an entrepreneur, it’s critical that you first create a wealth plan based on sound principles. Next, you must stay focused as you execute the plan. You can’t let distractions take you off track or impede your progress.
As I write this, we’re in yet another political news cycle. The airwaves are filled with political strife, us-versus-them tribalism. Our TV screens are plastered with scenes of war. The market is volatile, as always. Interest rates are high. Economic uncertainty has people on edge.
But listen. Has it ever been any different?
Now, as always, it’s critical for entrepreneurs to stay focused on what you can control. This is the Vault AIS Triangle wealth plan for entrepreneurs and professionals:
- ASSET: You are your number one asset.
- INVESTMENT: Your business/career is your number one investment.
- STRATEGY: Your number one strategy is guaranteed, protected, and liquid.
To learn more about this wealth plan, get your free hardcover or audiobook of What Would the Rockefellers Do? by Garrett Gunderson and myself. It details the financial system used by the ultra-wealthy to protect, grow, and pass on legacy wealth.
Wealth Plan Part 1: You Are Your Number One Asset
Your wealth plan begins with investing in you.
Too many entrepreneurs focus on external factors and forget the most important investment: themselves.
You are the source of all wealth creation in your life. Your mindset, skills, values, and knowledge are the building blocks of your wealth plan and everything you achieve. This is known as your Human Life Value.
I learned this lesson the hard way. At one point, I equated my self-worth with my financial balance sheet. When that went to zero, I felt worthless. I wasn’t able to rebuild until I realized that my Human Life Value was the engine behind all material wealth.
To execute your wealth plan and leave a legacy, you must first invest in yourself. Enhance your strengths, build new skills, and grow your mindset.
This approach will empower you to create more wealth, not just for yourself but for future generations.
Wealth Plan Part 2: Your Business/Career Is Your Number One Investment
The financial markets are tempting. But for many, they represent uncertainty and risk. Don’t gamble on things you can’t control with your wealth plan. Instead, focus on growing what you know best—your business/career.
The Vault AIS wealth plan emphasizes taking risks only where you have control and expertise. It’s not about avoiding risks altogether. It’s about being smart with where you take them. When you focus your energy on your business/career, the rewards will far outweigh the returns of speculative investments.
Remember, your business or career is where your expertise, passion, and purpose reside. This is where you have the opportunity to take calculated risks and create lasting wealth.
It doesn’t matter whether your business/career is in real estate, crypto, or any other field. Where you are deeply involved and knowledgeable is where you should invest the most.
Wealth Plan Part 3: Your Number One Strategy Is to Keep Your Wealth Guaranteed, Protected, and Liquid
The third part of the AIS Triangle wealth plan focuses on ensuring your wealth is safe and accessible.
Many people fall into the trap of gambling with their money in volatile markets or high-risk investments. But the wealthy understand the importance of safety and control in a wealth plan.
Your wealth plan should prioritize guaranteed, protected, and liquid assets. This provides a solid foundation that allows you to continue producing at the highest level in your business. You won’t be dragged down by market swings or economic instability.
This is where the benefits of whole life insurance come into play in your wealth plan. Properly structured and funded whole life insurance serves as a cornerstone in your financial strategy. (This is also known as “overfunded whole life insurance.”) It offers guaranteed returns, protection for your wealth, and liquidity to access cash when needed.
You can leverage your whole life insurance policy to make other investments while still maintaining safety and control. This wealth plan is made possible with the living benefits of whole life insurance.
The Rockefeller Method of Legacy Planning
Typical estate plans often set up heirs to fail. They give heirs access to large sums of money at set ages—25, 30, and 35. I’ve heard attorneys joke that this gives them three opportunities to blow through their inheritance.
The Rockefeller Method of wealth planning is different. It’s not about simply handing down property and assets. Instead, it focuses on passing down values, wisdom, and the tools to create and sustain wealth.
The Rockefeller Method emphasizes leaving behind both material assets and Human Life Value assets. This means teaching your heirs to be wise stewards of wealth by showing them how to grow and protect it. It’s about giving them the tools to succeed, not just the means.
Here’s how you can create a lasting legacy:
- Focus on your role as the number one asset.
- Leverage your business as the number one investment.
- Ensure your wealth remains guaranteed, protected, and liquid.
Focus on What You Can Control
In today’s unpredictable world, it’s easy to feel overwhelmed by the media, politics, and the economy. But the real power of your wealth plan lies in what you can control.
You are your own greatest asset. Your business/career is your greatest investment. Your number one strategy is to keep your money guaranteed, protected, and liquid.
By following the AIS wealth plan, you can create lasting wealth and leave a legacy that stands the test of time.
Don’t let the noise distract you. Increase on your Human Life Value, invest wisely in your business/career, and keep your wealth protected and liquid.
This is how you build a wealth plan that not only secures your future but also empowers future generations.
To learn more about this wealth plan, get your free hardcover or audiobook of What Would the Rockefellers Do? by Garrett Gunderson and myself. It details the financial system used by the ultra-wealthy to protect, grow, and pass on legacy wealth.